Prostitution Is The World Oldest Profession - 1657 Words

Prostitution is â€Å"the exchange of sexual acts for money, food, rent, drugs, or other material goods.† (WomensLaw). One who works in this field is then to be labeled a prostitute. Although the field of prostitution is the world’s oldest profession, it is a topic that is typically hushed down and not often studied. It is a part of our society and must be discussed for a better understanding. Going on to say, the physical and psychological behavior that is associated within prostitution is derived from the historic cultural practices that encourage prostitution, the motivation of personal desires, and modern society’s marginalization of women. In today’s society, many people are not interested to know why prostitution exists, where did it all start, and show no desire to understand how destructive this profession can be. The earliest form of marginalization of women can be seen in the Bible (Sanger, 1858). Moses passed a law reflecting Jewish morals, â₠¬Å"Do not prostitute thy daughter, lest the land fall to whoredom... There shall be no whore of the daughters of Israel† and decided to punish the impure. Moses wanted to check up on the â€Å"progress of disease among both sexes†¦ Modern medical science admits that, in hot climates, want of cleanliness and frequent amorous indulgence will increase the â€Å"issue†, so frequently said by Moses†. He therefore banned all sexual intercourse, and almost all relationships in contact with those affected. Moses was so determined to remove this evil,Show MoreRelatedProstitution Is The World Oldest Profession1947 Words   |  8 Pages â€Å"Prostitution is the world’s oldest profession† is one of the most commonly used quotes when debating whether or not prostitution should be legal. Prostitution is not the oldest profession, but one of the oldest forms of violence towards women. It seems old because of its history which includes the sexual exploitation of women and children and the projected idea that men need sex whether by force or purchase. Prostitution isn’t natural or inescapable, but it is abuse and a form of exploitationRead MoreProstitution Is The World Oldest Profession1577 Words   |  7 Pages Prostitution is the world’s oldest profession, and a major motive for becoming a prostitute tends to be economic. (Rathus, Nevid, Fichner-Rathus, Herold Mckay, 2013) The sex industry tends to divide feminists and society, on whether prostitution is an coercion and commodification of women, or a women’s right and choice to sell her body. (Shannon, 2010) Prostitution, which i s consensual sex between two adults for money or goods of value is legal in Canada although, most of the activities thatRead MoreProstitution : The World s Oldest Profession3535 Words   |  15 Pagesâ€Å"Writing is like Prostitution. First you do it for love, and then for a few close friends, and then for money.† People for the legalization of prostitution believe prostitution can create positive outcomes for numerous people. However, other people believe legalizing it will hurt more people than it would help. Therefore, many people believe legalizing prostitution will create numerous benefits, however, others believe legalizing prostitution will produce negative outcomes. Prostitution has been aroundRead MoreProstitution Is Considered The World Oldest Profession1170 Words   |  5 PagesProstitution is regarded as the world’s oldest profession; however, every state, except Nevada, currently prohibits it. According to Dr. Shumsky, â€Å"in the nineteenth-century police departments...confined prostitution to certain locations† to segregate prostitutes from other citizens (Shumsky 668). Many people see prostitution as a fountainhead of vice, and numerous religious leaders have argued that it leads to other crimes such as adultery. One common misconception about prostitution is that mostRead MoreProstitution : The World s Oldest Profession895 Words   |  4 PagesProstitution, sometimes referred to as â€Å"the world’s oldest profession† (Henslin, pg. 54), is defined by James M. Henslin as â€Å"the renting of one’s body for sexual purposes† (pg. 54). This arrangement, though illegal and socially deviant in mo st parts of the world, exists universally in many different forms (pg. 54). As a matter of fact, types of prostitutes range greatly in variety from call girls – who are said to be â€Å"the elite of prostitutes† (pg. 58), to streetwalkers – â€Å"who have the lowest statusRead MoreProstitution Is The World s Oldest Profession Essay1478 Words   |  6 Pagesâ€Å"Prostitution is said to be the world’s oldest profession. It is, indeed, a model of all professional work; the worker relinquishes control over himself†¦ in exchange for money. Because of this passivity it entails, this is a difficult and, for many, a distasteful role.† (Szasz) Prostitution is accompanied with criminalization and the stigma of impurity and danger. â€Å"The National Task Force on Prostitution suggests that over one million people in the US have worked as prostitutes (3).† (Toth) ThroughRead MoreThe World s Oldest Profession For Nothing1613 Words   |  7 Pa gesâ€Å"Prostitution isn t inherently immoral, any more than running a company like Enron is inherently immoral. It s how you do it that counts. And the reality is that it will happen anyway. It s not called the world s oldest profession for nothing. Why not make it, at the least, safe and productive?† -JEANNETTE ANGELL of A Wellness Perspective on Prostitution, Freedom, Religion, and More, Seek Wellness, Apr. 30, 2005. Prostitution, known as the world s oldest profession, and it exists everywhereRead MoreShould Prostitution Be Beneficial For Our Nation?1176 Words   |  5 PagesProstitution is one of the oldest occupations of all time. Brothels have always been around since ancient times. So this deviant act is nothing new in the world we live in today. Prostitution shouldn’t be deemed deviant. Prostitution is often said to be the oldest profession, and there is a lot of evidence that this is true. The earliest texts we have reference prostitutes, either sacred ones working for a temple or common street prostitutes. Throughout the Bible, prostitutes played greater or lesserRead MoreAdvantages of Legalizing Prostitution1749 Words   |  7 PagesProstitution is known as the oldest profession and has been around for millenniums, dating back to Roman, Byzantine, Greek and Egyptian empires (Baldwin, 2004). The ancient cultures of those empires dealt with the needs of the group and consequently developed protocols for dealing with sexual relations that have propagated throughout time to the modern era. As a result, prostitution is prominent in society today. When analyzing the sex trade, the factors of cultural precedence, philosophy, religionRead MoreThe Pros And Cons Of Prostitution1098 Words   |  5 Pages from a state to the other, prostitution is an integral part of soci ety. Prostitution is often referred as the world oldest profession (Forrest). For thousands and thousands years, humans have been exchanging money or material goods for sex. Throughout mankind History, set of laws has been put in place with the purpose of controlling and regulating its practice. But, it has never appeared to prevail over its illegal operations. According to the dictionary prostitution is by definition the practice

Parkinson Disease A Progressive Disorder That Affects...

Parkinson disease is known as a progressive disorder that affects the nervous system. Some of the main symptoms of the disorder include tremor, muscular rigidity and slow imprecise movement. On the other hand Alzheimer s disease is the most common cause of dementia. The disorder includes memory loss along with difficulties with thinking, problem-solving or language. Both Alzheimer’s and Parkinson’s have many similarities but evidence may suggest they are separate disorders. Both Parkinson’s and Alzheimer’s have an onset that is late in life, normally after the age of 50. The two disorders are known as neurodegenerative , therefore meaning that brain cells or neurons become damaged and die during the course of the disorder. Parkinson’s and Alzheimer’s are both progressive and due to the degeneration the patient with either of the two disorders can develop dementia, which is impairment in memory among other functions. However most dementia cases stem from Alzheimer’s, whereas Parkinson’s accounts for much less of the dementia cases. Having mentioned above both disorders are completely different in more than one way. Different mechanism, symptoms and treatments are involved. Parkinson’s is associated with having problems with movement that may lead to memory problems and dementia, however many patients with Parkinson’s will never experience memory less during the disorder. Whereas Alzheimer’s is mainly a memory disorder and patients may never experience any issues withShow MoreRelatedThe Purpose Of My Research Conducted For This Paper Was1677 Words   |  7 PagesThe purpose of my research conducted for this paper was to examine the relationship between Parkinson s disorder and its connection to the anatomy of the human body. Parkinson s is a progressive disorder of the nervous system that affects movement due to the loss of Dopamine. Dopamine which is a neurotransmitter located in the brain allows signals to be transported from one nerve cell to another. Its purpose is to regulate both movement and cognition. The loss of these chemical messengers can causeRead MoreParkinson s Disease Is A Chronic Progressive Movement Disorder Of Th e Central Nervous System895 Words   |  4 PagesParkinson s disease is a chronic progressive movement disorder of the central nervous system. Early in the course of the disease, the most obvious symptoms are movement-related; these include shaking, rigidity, slowness of movement and difficulty with walking and Parkinson’s like gait (leaning forward, small fast pace steps, shuffling, etc.). Parkinson’s involves the malfunction and death of nerve cells in the brain, entitled neurons. Although damage can be spread about, it primarily affects neuronsRead MoreParkinson’s Disease Essay1446 Words   |  6 PagesParkinson’s Disease is known as one of the most common progressive and chronic neurodegenerative disorders. It belongs to a group of conditions known as movement disorders. Parkinson disease is a component of hypokinetic disorder because it causes a decreased in bodily movement. It affects people who are usually over the age of 50. It can impair an ind ividual motor as well as non-motor function. Some of the primary symptoms of Parkinson’s disease are characterized by tremors or trembling in handsRead MoreParkinson s No Longer Happens But Is Inherited1181 Words   |  5 Pagesone inherits a trait, disorder, or disease that is passed or shared through families. Whether it is albinism or red hair (also referred to as day walkers or ginger) height or heath both parent carry the autosomal trait that is passed to the child. An autosomal recessive disorder means that two copies of an abnormal gene must be present in order for the disease or trait to develop. A mutation in a gene on one of the first 22 non-sex chromosomes can lead to an autosomal disorder like Down syndrome orRead MoreParkinson s Disease And The Disease Of The Nervous System703 Words   |  3 Pages Definition: â€Å"Parkinson’s disease is a chronic, progressive disease of the nervous system characterized by the cardinal features of rigidity, bradykinesia, tremor, and postural instability† (O’Sullivan and Schmitz, 2007). The condition can develop between age group 60 and 80 years and symptoms mostly appear around 60 years of age (O’Sullivan and Schmitz, 2007). Parkinson’s disease or PD is classified into idiopathic Parkinson’s disease, parkinsonism due to identifiable causes and parkinsonism inRead More Parkinsons Disease Essay1642 Words   |  7 PagesParkinsons Disease Parkinson’s Disease (PD), the shaking palsy first described by James Parkinson in 1817, is a progressive neurodegenerative disorder which affects in upwards of 1.5 million Americans. The disease begins to occur around age 40 and has incidence with patient age. One survey found that PD may affect 1% of the population over 60. Incidence seems to be more prominent in men, and tends to progress to incapacity and death over one or two decades. Clinical diagnosis of PD isRead MoreParkinson s Disease : A Progressive Disease1344 Words   |  6 Pages Parkinson’s disease Parkinson’s disease is a progressive chronic incurable neurological disorder that affects 0.3% of the populations in the United States. The incidence of Parkinson’s disease increases with age and it is estimated to affect 5% of the population over the age of 85 (Nolden 2014). Historians have found evidence of the disease as far back as 5000 B.C. It was first described as â€Å"The shaking Palsy† by British Doctor James Parkinson. Because of his early work in identifying the symptomsRead More The Neurobiology of Parkinsons Disease Essay1531 Words   |  7 PagesThe Neurobiology of Parkinsons Disease In neuroscience it is assumed that the central nervous system governs and defines all aspects of behavior (Grobstein, 1998). Therefore, the brain, the hub of the central nervous system, is responsible for integrating all sensory and motor patterning. To understand the mechanisms of neurobiology it is often useful to observe the nervous system at the level of the neuron. Integration and communication between neurons is facilitated by neurotransmitters,Read MoreAn Overview Of Parkinson Disease1450 Words   |  6 PagesAn Overview of Parkinson Disease Parkinson disease (PD) is a condition consisting of many unanswered questions. What causes it? Is it a genetic disorder? How will an individual know if they will be diagnosed with it in their lifetime? The list of enquiries one might present is endless. However, before even attempting to answer any questions, it is essential to understand the disease as a whole. In order to do so, grasping basic background information as well as data on PD is necessary. FollowingRead MoreParkinson s Disease : Disease1737 Words   |  7 Pages Parkinson’s disease Parkinson’s Disease INTRODUCTION Wong, Gilmour and Ramage-Morin (2014) states that Parkinson’s disease comes second on the list of most common degenerative disorder of the nervous system. Dopamine, a substance synthesized in the body, is responsible for the normal movements of the body (Wong, Gilmour and Ramage-Morin, 2014). In Parkinson’s disease, the cells responsible for synthesizing Dopamine are damaged and incapacitated to form it (Wong, Gilmour

Parkinson Disease A Progressive Disorder That Affects...

Parkinson disease is known as a progressive disorder that affects the nervous system. Some of the main symptoms of the disorder include tremor, muscular rigidity and slow imprecise movement. On the other hand Alzheimer s disease is the most common cause of dementia. The disorder includes memory loss along with difficulties with thinking, problem-solving or language. Both Alzheimer’s and Parkinson’s have many similarities but evidence may suggest they are separate disorders. Both Parkinson’s and Alzheimer’s have an onset that is late in life, normally after the age of 50. The two disorders are known as neurodegenerative , therefore meaning that brain cells or neurons become damaged and die during the course of the disorder. Parkinson’s and Alzheimer’s are both progressive and due to the degeneration the patient with either of the two disorders can develop dementia, which is impairment in memory among other functions. However most dementia cases stem from Alzheimer’s, whereas Parkinson’s accounts for much less of the dementia cases. Having mentioned above both disorders are completely different in more than one way. Different mechanism, symptoms and treatments are involved. Parkinson’s is associated with having problems with movement that may lead to memory problems and dementia, however many patients with Parkinson’s will never experience memory less during the disorder. Whereas Alzheimer’s is mainly a memory disorder and patients may never experience any issues withShow MoreRelatedThe Purpose Of My Research Conducted For This Paper Was1677 Words   |  7 PagesThe purpose of my research conducted for this paper was to examine the relationship between Parkinson s disorder and its connection to the anatomy of the human body. Parkinson s is a progressive disorder of the nervous system that affects movement due to the loss of Dopamine. Dopamine which is a neurotransmitter located in the brain allows signals to be transported from one nerve cell to another. Its purpose is to regulate both movement and cognition. The loss of these chemical messengers can causeRead MoreParkinson s Disease Is A Chronic Progressive Movement Disorder Of Th e Central Nervous System895 Words   |  4 PagesParkinson s disease is a chronic progressive movement disorder of the central nervous system. Early in the course of the disease, the most obvious symptoms are movement-related; these include shaking, rigidity, slowness of movement and difficulty with walking and Parkinson’s like gait (leaning forward, small fast pace steps, shuffling, etc.). Parkinson’s involves the malfunction and death of nerve cells in the brain, entitled neurons. Although damage can be spread about, it primarily affects neuronsRead MoreParkinson’s Disease Essay1446 Words   |  6 PagesParkinson’s Disease is known as one of the most common progressive and chronic neurodegenerative disorders. It belongs to a group of conditions known as movement disorders. Parkinson disease is a component of hypokinetic disorder because it causes a decreased in bodily movement. It affects people who are usually over the age of 50. It can impair an ind ividual motor as well as non-motor function. Some of the primary symptoms of Parkinson’s disease are characterized by tremors or trembling in handsRead MoreParkinson s No Longer Happens But Is Inherited1181 Words   |  5 Pagesone inherits a trait, disorder, or disease that is passed or shared through families. Whether it is albinism or red hair (also referred to as day walkers or ginger) height or heath both parent carry the autosomal trait that is passed to the child. An autosomal recessive disorder means that two copies of an abnormal gene must be present in order for the disease or trait to develop. A mutation in a gene on one of the first 22 non-sex chromosomes can lead to an autosomal disorder like Down syndrome orRead MoreParkinson s Disease And The Disease Of The Nervous System703 Words   |  3 Pages Definition: â€Å"Parkinson’s disease is a chronic, progressive disease of the nervous system characterized by the cardinal features of rigidity, bradykinesia, tremor, and postural instability† (O’Sullivan and Schmitz, 2007). The condition can develop between age group 60 and 80 years and symptoms mostly appear around 60 years of age (O’Sullivan and Schmitz, 2007). Parkinson’s disease or PD is classified into idiopathic Parkinson’s disease, parkinsonism due to identifiable causes and parkinsonism inRead More Parkinsons Disease Essay1642 Words   |  7 PagesParkinsons Disease Parkinson’s Disease (PD), the shaking palsy first described by James Parkinson in 1817, is a progressive neurodegenerative disorder which affects in upwards of 1.5 million Americans. The disease begins to occur around age 40 and has incidence with patient age. One survey found that PD may affect 1% of the population over 60. Incidence seems to be more prominent in men, and tends to progress to incapacity and death over one or two decades. Clinical diagnosis of PD isRead MoreParkinson s Disease : A Progressive Disease1344 Words   |  6 Pages Parkinson’s disease Parkinson’s disease is a progressive chronic incurable neurological disorder that affects 0.3% of the populations in the United States. The incidence of Parkinson’s disease increases with age and it is estimated to affect 5% of the population over the age of 85 (Nolden 2014). Historians have found evidence of the disease as far back as 5000 B.C. It was first described as â€Å"The shaking Palsy† by British Doctor James Parkinson. Because of his early work in identifying the symptomsRead More The Neurobiology of Parkinsons Disease Essay1531 Words   |  7 PagesThe Neurobiology of Parkinsons Disease In neuroscience it is assumed that the central nervous system governs and defines all aspects of behavior (Grobstein, 1998). Therefore, the brain, the hub of the central nervous system, is responsible for integrating all sensory and motor patterning. To understand the mechanisms of neurobiology it is often useful to observe the nervous system at the level of the neuron. Integration and communication between neurons is facilitated by neurotransmitters,Read MoreAn Overview Of Parkinson Disease1450 Words   |  6 PagesAn Overview of Parkinson Disease Parkinson disease (PD) is a condition consisting of many unanswered questions. What causes it? Is it a genetic disorder? How will an individual know if they will be diagnosed with it in their lifetime? The list of enquiries one might present is endless. However, before even attempting to answer any questions, it is essential to understand the disease as a whole. In order to do so, grasping basic background information as well as data on PD is necessary. FollowingRead MoreParkinson s Disease : Disease1737 Words   |  7 Pages Parkinson’s disease Parkinson’s Disease INTRODUCTION Wong, Gilmour and Ramage-Morin (2014) states that Parkinson’s disease comes second on the list of most common degenerative disorder of the nervous system. Dopamine, a substance synthesized in the body, is responsible for the normal movements of the body (Wong, Gilmour and Ramage-Morin, 2014). In Parkinson’s disease, the cells responsible for synthesizing Dopamine are damaged and incapacitated to form it (Wong, Gilmour

Parkinson Disease A Progressive Disorder That Affects...

Parkinson disease is known as a progressive disorder that affects the nervous system. Some of the main symptoms of the disorder include tremor, muscular rigidity and slow imprecise movement. On the other hand Alzheimer s disease is the most common cause of dementia. The disorder includes memory loss along with difficulties with thinking, problem-solving or language. Both Alzheimer’s and Parkinson’s have many similarities but evidence may suggest they are separate disorders. Both Parkinson’s and Alzheimer’s have an onset that is late in life, normally after the age of 50. The two disorders are known as neurodegenerative , therefore meaning that brain cells or neurons become damaged and die during the course of the disorder. Parkinson’s and Alzheimer’s are both progressive and due to the degeneration the patient with either of the two disorders can develop dementia, which is impairment in memory among other functions. However most dementia cases stem from Alzheimer’s, whereas Parkinson’s accounts for much less of the dementia cases. Having mentioned above both disorders are completely different in more than one way. Different mechanism, symptoms and treatments are involved. Parkinson’s is associated with having problems with movement that may lead to memory problems and dementia, however many patients with Parkinson’s will never experience memory less during the disorder. Whereas Alzheimer’s is mainly a memory disorder and patients may never experience any issues withShow MoreRelatedThe Purpose Of My Research Conducted For This Paper Was1677 Words   |  7 PagesThe purpose of my research conducted for this paper was to examine the relationship between Parkinson s disorder and its connection to the anatomy of the human body. Parkinson s is a progressive disorder of the nervous system that affects movement due to the loss of Dopamine. Dopamine which is a neurotransmitter located in the brain allows signals to be transported from one nerve cell to another. Its purpose is to regulate both movement and cognition. The loss of these chemical messengers can causeRead MoreParkinson s Disease Is A Chronic Progressive Movement Disorder Of Th e Central Nervous System895 Words   |  4 PagesParkinson s disease is a chronic progressive movement disorder of the central nervous system. Early in the course of the disease, the most obvious symptoms are movement-related; these include shaking, rigidity, slowness of movement and difficulty with walking and Parkinson’s like gait (leaning forward, small fast pace steps, shuffling, etc.). Parkinson’s involves the malfunction and death of nerve cells in the brain, entitled neurons. Although damage can be spread about, it primarily affects neuronsRead MoreParkinson’s Disease Essay1446 Words   |  6 PagesParkinson’s Disease is known as one of the most common progressive and chronic neurodegenerative disorders. It belongs to a group of conditions known as movement disorders. Parkinson disease is a component of hypokinetic disorder because it causes a decreased in bodily movement. It affects people who are usually over the age of 50. It can impair an ind ividual motor as well as non-motor function. Some of the primary symptoms of Parkinson’s disease are characterized by tremors or trembling in handsRead MoreParkinson s No Longer Happens But Is Inherited1181 Words   |  5 Pagesone inherits a trait, disorder, or disease that is passed or shared through families. Whether it is albinism or red hair (also referred to as day walkers or ginger) height or heath both parent carry the autosomal trait that is passed to the child. An autosomal recessive disorder means that two copies of an abnormal gene must be present in order for the disease or trait to develop. A mutation in a gene on one of the first 22 non-sex chromosomes can lead to an autosomal disorder like Down syndrome orRead MoreParkinson s Disease And The Disease Of The Nervous System703 Words   |  3 Pages Definition: â€Å"Parkinson’s disease is a chronic, progressive disease of the nervous system characterized by the cardinal features of rigidity, bradykinesia, tremor, and postural instability† (O’Sullivan and Schmitz, 2007). The condition can develop between age group 60 and 80 years and symptoms mostly appear around 60 years of age (O’Sullivan and Schmitz, 2007). Parkinson’s disease or PD is classified into idiopathic Parkinson’s disease, parkinsonism due to identifiable causes and parkinsonism inRead More Parkinsons Disease Essay1642 Words   |  7 PagesParkinsons Disease Parkinson’s Disease (PD), the shaking palsy first described by James Parkinson in 1817, is a progressive neurodegenerative disorder which affects in upwards of 1.5 million Americans. The disease begins to occur around age 40 and has incidence with patient age. One survey found that PD may affect 1% of the population over 60. Incidence seems to be more prominent in men, and tends to progress to incapacity and death over one or two decades. Clinical diagnosis of PD isRead MoreParkinson s Disease : A Progressive Disease1344 Words   |  6 Pages Parkinson’s disease Parkinson’s disease is a progressive chronic incurable neurological disorder that affects 0.3% of the populations in the United States. The incidence of Parkinson’s disease increases with age and it is estimated to affect 5% of the population over the age of 85 (Nolden 2014). Historians have found evidence of the disease as far back as 5000 B.C. It was first described as â€Å"The shaking Palsy† by British Doctor James Parkinson. Because of his early work in identifying the symptomsRead More The Neurobiology of Parkinsons Disease Essay1531 Words   |  7 PagesThe Neurobiology of Parkinsons Disease In neuroscience it is assumed that the central nervous system governs and defines all aspects of behavior (Grobstein, 1998). Therefore, the brain, the hub of the central nervous system, is responsible for integrating all sensory and motor patterning. To understand the mechanisms of neurobiology it is often useful to observe the nervous system at the level of the neuron. Integration and communication between neurons is facilitated by neurotransmitters,Read MoreAn Overview Of Parkinson Disease1450 Words   |  6 PagesAn Overview of Parkinson Disease Parkinson disease (PD) is a condition consisting of many unanswered questions. What causes it? Is it a genetic disorder? How will an individual know if they will be diagnosed with it in their lifetime? The list of enquiries one might present is endless. However, before even attempting to answer any questions, it is essential to understand the disease as a whole. In order to do so, grasping basic background information as well as data on PD is necessary. FollowingRead MoreParkinson s Disease : Disease1737 Words   |  7 Pages Parkinson’s disease Parkinson’s Disease INTRODUCTION Wong, Gilmour and Ramage-Morin (2014) states that Parkinson’s disease comes second on the list of most common degenerative disorder of the nervous system. Dopamine, a substance synthesized in the body, is responsible for the normal movements of the body (Wong, Gilmour and Ramage-Morin, 2014). In Parkinson’s disease, the cells responsible for synthesizing Dopamine are damaged and incapacitated to form it (Wong, Gilmour

Commodity School Free Essays

Marketing Theory Commodity School 01. 11. 2012 [Sirket ad? n? yaz? n] Bahcesehir University, MA Marketing What is commodity school and what are strengths and weaknesses of that thought? Marketing theory has been discussed over years. We will write a custom essay sample on Commodity School or any similar topic only for you Order Now Many theorists had tried to explain marketing thought since it was a separate field apart from economics. In order to indicate progress of the theory; Sheth, Gardner and Garret in the book of Marketing Theory Evolution and Evaluation compiled all schools of marketing. They also argue how successful each thought is while developing, implementing and distributing of those schools. On that paper, it will be tried to analyze what commodity school is and what its strengths and weaknesses are according to Sheth, Gardner and Garret. Schools of thoughts are formed by two dimensions of a matrix. One perspective is interactive-noninteractive while the other is economic-noneconomic. In first dimension, for the noninteractive schools selling is the essential concept whereas relationship is main source for interactive schools. In second dimension, for economic classification, the focus is economic variables such as production and distribution efficiency, prices of inputs and outputs, and consumer income levels. At the other dimension, participants of marketing activities cannot be explained by sole economic influence. It can be clarified by social and psychological factors that may affect the behaviour of marketing actors. With two dimensions of that matrix, commodity school is one concept of noninteractive and economic approach. The commodity school concentrated on the physical characteristics of products and the related consumer buying habits for different categories of products. The most influential proponent of that school (Melvin Copeland) defined commodities as convenience goods, shopping goods and speciality goods based on durability. Copeland stated that convenience goods were those customarily purchased at easily accessible stores, when he recognized the want, the demand became clearly defined in his mind. Copeland defined shopping goods as the ones the consumer desires to compare price, quality, style etc at the time of purchase. Final part of his classification is the ones that have some particular attraction for the consumer, other than price, which induces him to put forth special effort to visit the store. For speciality goods, brands are essential. Copeland’s theory can be seen most inspiring theory for commodity school of thought. Theorists after Copeland’s had tried to develop the definition of categories. One of them was Leo Aspinwall who launched a classification system using five characteristics to differentiate three types of goods. Aspinwall named his three categories the red goods, the orange goods and the yellow goods based on replacement rate, gross margin, adjustment, time of consumption and searching time. Richard Holton asserted that Copeland’s definition of the categories of convenience goods, shopping goods and speciality goods needed to be revised. He emphasized that convenience goods and shopping goods can be defined accurately only from standpoint of the individual consumer. According to Holton, for the individual consumer, convenience goods are those goods for which the probable gain from making price and quality comparison among alternative sellers is thought to be small relative to the consumer’s appraisal of the searching costs in terms of time, money and effort. Shopping goods then, are for the individual consumer, those goods for which the probable gain from making prices and quality comparisons among alternative sellers is thought to be large relative to the consumer’s appraisal of the searching costs in terms of time, money and effort. However David Luck criticized Holton’s theory in terms of dynamics of consumer behaviour. He claimed that Holton excluded the speciality type of good from marketing theory. The next theorist Bucklin tried to explain the distinction between shopping goods and non shopping goods as a first point of differentiation. He classified that shopping goods are the goods whose suitability is determined through search before the consumer commits himself to each purchase. He subdivided non shopping goods as convenience goods and speciality goods based on their accessibility to substitutes. Until Kaish emphasis, commodity school could not highlight psychological side of consumers. Kaish was the prior emphasis on the consumer’s shopping effort. He assured that consumers had different pre purchase anxiety level for convenience goods, shopping goods and speciality goods. To him, as goods complexity increases pre purchase anxiety level also rises as well. After all those contributions, Ramond and Assael asserted that firstly, product as a relation between physical ingredients and psychological responses; secondly, the product in terms of consumer actions and channel response must be defined. In addition, Enis and Roering asserted that a classification scheme that incorporates both the buyer’s and the seller’s perspective holds the greatest promise for illuminating the exchange process. Finally, Murphy and Enis developed four commodity categories as convenience, preference, shopping and speciality products based on effort and risk dimension Enis-Roerig Commodity Classification System Buyer Expected Effort / Marketing Mix Differentiation HIGH Buyer Perceived Risk/ Product Differentiation LOWshoppingspecialityHIGHconveniencepreferenceLOW The commodity school has revolted during the process that is summarized above. Many explanations and opinions are developed by the theorists. However, there is still unanimity for that school. Commodity categories are still tried to be defined clearly. It is still a dilemma if definitions should be physical properties of the good or on the behaviour of the consumers. If latter one is preferable, should the focus be on the consumer’s mental effort or on his physical effort. In addition, the specification of hypotheses becomes contingent upon the diversity and individual differences among consumers. Beyond the potential variability among consumers, there is also the question of the possible change in any one consumer’s behaviour over time. Another point that cannot be clarified is how shopping effort is measured and, limited and considerable levels of the shopping are distinguished in terms of operational efficiency. The points that cannot be clarified during evolution process for commodity school are listed. Although there are dilemmas about structure, specification and testability, the commodity school enjoys some easiness of theory implementation. Firstly, a researcher interested in commodity school could develop empirical simulations for the goods categories. Thanks to this simulation, he can modify marketing mix for a test product to determine whether market performance for the product could be enhanced. Secondly; commodity school is valid for consumer goods, industrial goods, services and social goods. In addition, it is adaptable in global environment thanks to consumer classification based on diverse culture, psychology etc. Also, the commodity school cooperates with new technology. At last but not least, specific forms of distribution and promotion should accompany various types of goods. To sum up, commodity school is the one that many theorists have tried to structure and strengthen it. Physical characteristic and consumer’s psychological tendencies have been main factors that theorists have considered. Although it has dilemmas about structure, specification and testability, it can succeed to develop empirical supports, to enrich product categorization and to simplify in communicating and implementing the theory. With the contribution of each theorist, it can be seen as one of the most robust school of marketing. How to cite Commodity School, Essay examples